The Patricko Show

Want to change behavior? Design something better.

soupsoup:

jayparkinsonmd:

The only way to change human behaviors is to design awesome things that people love. Do you want people to eat less McDonalds? Design a tastier, healthier restaurant. Do you want to get people to exercise more? Design something more engaging than sitting around watching TV. Do you want people to get tested for STDs? Design a remarkably better experience than city clinics and Planned Parenthood.

I know this sounds pie-in-the-sky, but the only way we’re going to change behavior is through innovating a better world and competing with the status quo. It’s nice to see that this “movement” is just getting started. We, as a culture, are just beginning to react to faceless corporations and the social thoughtlessness, self-seeking ways of previous generations. 

I’ve been speaking about Generation Y lately. I call Gen Y the “Clean Up Generation.” We’ve got our work cut out for us, but I’ve got nothing but hope.